A Detroit favorite is making a comeback.  And, it plans to go national. I say, it’s about time.  Chances are if you grew-up in Michigan, you know the name Saunders.  And hopefully you’ve been lucky enough to have a Saunders Hot Fudge Sundae or Cream Puff.  I know I’ve had my share.   

Simpy put, the Saunders candy brand is to Detroit as Godiva is to Belgium or Hershey is to Pennsylvania.  

Saunders Hot fudge Sundae

Detroit Icon Born
Fred Saunders opened up his candy store on Woodward Avenue in downtown Detroit in June 1875.  Not only did Saunders sell candy, but his store featured hot fudge toppings, ice cream, baked goods and fountain counters.  Legend has it that in 1876, Saunders was the first to serve ice cream soda.

As you can imagine, his store quickly became a Detroit dessert icon!    Over the years, the company expanded its business and opened more than 57 stores throughout Metro Detroit.  He became the leading purveyor of candies in the Detroit area and began selling directly to national supermarket chains.

A Dying Brand
Unfortunately in the late 1970s the brand took a hit and over the next 30 years its stores and toppings became increasingly more difficult to find.  (I still remember when they closed my favorite Saunders ice cream parlor in the late 1990s.  We’d rollerblade miles to get there.)  It had gone through a series of owners and at one point had gone bankrupt.  

Its Resurgence
But, in 2002 Morley Candy company purchased the iconic Saunders brand and began to breathe some life back into it.  In 2007, Morley opened Sanders retail outlets in Livonia, Birmingham, Grosse Pointe,  Wyandotte and in the Palace of Auburn Hills.  It now plans to take the Saunders to the national retail market

Thanks Morley.  And, welcome back Saunders.

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